Project Team :
Turkia Sahloul
Stefan Prigoreanu
At Loom 68 Coffee Shop in Bucharest, we've meticulously crafted both their brand identity and interior space to achieve a seamless fusion of visual and business identity. We firmly believe that your brand and physical space should harmonize to create a cohesive representation of your business, and this is precisely our journey with Loom.
At the heart of Loom lies its quirky character, who simply can't function without his beloved coffee! Our focus is on fostering a warm and inviting atmosphere that encapsulates the spirit of community, happiness, and a sanctuary for friendships to blossom.
Our character, an integral part of Loom's identity, inseparable from the allure of coffee! seamlessly blends into its environment cultivating an ambiance that exudes warmth and hospitality, embodying the essence of community, joy, and a haven for fostering connections.
We were instrumental in shaping Loom's identity, employing strategic and visual insights to cover all aspects, from branding to packaging design, and extending to social media templates. Our goal was to establish consistency and ensure the success of their brand as they progress on their journey. Additionally, we conceptualized their business name, symbolizing the creative process and the fusion of flavors. Lastly, we crafted their tagline, "Grab a chair, make a friend," encapsulating the essence of Loom's welcoming atmosphere.